New Company Should Have a Focus
Transformation of an important discovery or a .brilliant idea into a commercial opportunity is not always easy, but some young biotechnology companies have done it successfully. We would examine some of the questions, which a company faces while attempting to achieve success in this venture. One of the basic questions, a new company would have to address is to announce or display its focus. For instance, Amgen (California, USA) is a 20 years old pharmaceutical company, which succeeded due to its superb early product selection, so that it succeeded in getting its product to the market. Other successful companies include Sugen (USA), Enzon (USA), Morphosys (Germany) and Vertex (Cambridge, UK). But such a focus can also meet failure, when the selected product fails in clinical trials.' British Biotechnology
(UK) is an example, whose matrix metalloproteinase inhibitor program failed indeed.